So what types of businesses are consumers looking for when going to local sites? Restaurants and bars lead the list. Grocery stores, banks and financial services, department stores and physicians and health facilities round out the top five. Consumer electronics stores, auto dealers and auto service, real estate, furniture and appliance stores and legal services complete the top 10 sites. |
| How Exactly Does SEO Work? |
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This is the million dollar question. And we can almost guarantee you that for every person you ask, you’ll get a different answer. That’s because marketing to the search engines is like any creative endeavor: cooking, painting, carpentry, etc. If you ask five people to bake a cake, you’ll get five unique cakes each with different ingredients. Ask ten people to craft you a chair and you’ll get ten distinct pieces each with its own style. Because the search engines change their ranking algorithms (the equations they use to analyze a website’s reputation and rankability) so often, and they each use such widely varying criteria, there are literally hundreds of ways to promote your site to the first page of search results. However, there are certain universal guidelines regarding what central principles and elements are vital to your search marketing strategy. There are also very clear rules against certain practices that attempt to cheat or trick the search engines.
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